DRPG is a leading global creative communications agency. In 2008 they set out to be the first agency to achieve certification to ISO 14001 and BS 8901 (the British predecessor to ISO 20121) and to become a recognised leader in the field of event sustainability.
We conducted an Initial Sustainability Review and developed an action plan to ensure project stages, timelines and responsibilities were clear from the outset. Through a workshop with key individuals, we identified DRPG’s significant sustainability risks and opportunities and compliance obligations. This led to the development of meaningful objectives, targets and plans in line with DRPG’s sustainability principles and values and strategic goals.
At an early stage, we identified that there was a danger that the generation of ‘paperwork’ within DRPG was taking priority over meaningful action. After a meeting with the CEO, we helped implement a new engagement programme where each team identified their own objective: the team could choose any tangible objective as long as it was measurable and reported on.
DRPG became the first agency in the world to achieve ISO 14001 and BS 8901 certification.