Triggered by the desire to reflect the brand’s evolution over the last 20 years, EcoEvents has decided to rebrand as Syntiro Associates.
Sam Wilson, founder and managing director of Syntiro Associates founded the specialist sustainability consultancy in 1997 and has helped transform the way creative agencies integrate sustainability practices into their businesses.
“The consultancy’s evolution has been driven and shaped by our clients who recognise the value of creating a fully integrated approach to sustainability,” Wilson said.
“Our name and brand needed to reflect our way of working and the breadth and scope of what we do; Syntiro is a Greek word that means both support and sustain – and this sums up exactly how we work with our clients.”
Syntiro Associates has an impressive portfolio of big-name brands and agencies, with some now known, in their own right, for their sustainable practices and commitment to corporate social responsibility. These include M&C Saatchi, Havas, DRPG, RPM, First Protocol, EVCOM, ExCeL and with GL Events for the London 2012 Olympic and Paralympic Games.
“We still specialise in the creative sector, and one of our key benefits is that clients are able to draw from our suite of specific services and our world-class team of experienced associates, as and when they need to.
“The creative industry is very different to some more ‘traditional’ industries such as manufacturing or finance, and therefore implementing standards across this sector needs a tailored approach.”
She added that Syntiro Associates understands the culture of creative companies and can create bespoke frameworks “that are built for the needs of individual organisations to enable them to gain the ISO standards they need whilst enhancing creativity, speed of response and ability to exceed client expectations.”
Syntiro Associates’ experts are skilled at taking creative organisations through a wide range of ISO standards – including health and safety, energy management, quality control, information security and sustainability.