About – Syntiro Associates

About Syntiro Associates

Syntiro takes a creative, progressive and business-driven approach to sustainability. Syntiro is a Greek word meaning both ‘sustain’ and ‘support’. It sums up exactly how we aim to work with clients including M&C Saatchi, Havas, Hearst Magazines and DRPG.

What makes Syntiro different

As specialists in the advertising, creative services and events sectors, we understand your people, business models, operations and commercial drivers. So we add value as soon as we start working with you, building on existing good practice, getting up to speed swiftly, and providing highly targeted and effective solutions.
Your clients are demanding you have a certified approach to sustainability as part of your licence to operate. We put you in pole position when it comes to tenders and new business wins, help you upsell with existing clients, and access new opportunities.
Our approach is strategic, integrated and avoids box-ticking. We’re in it for the long term – and we help you to be too. Our approach means you minimise any potential reputational risk through greenwashing, diversity-washing and other emerging issues.
People are the lifeblood of your agency and a key part of your competitive advantage. Today’s talent is choosing only to join those companies who demonstrate real commitment to sustainability. Our integrated approach helps you retain, attract and engage top talent.
We are experts at engaging people effectively in sustainability, from C suite to new recruits. We help you get commitment from the leadership team and build the narrative and the business case for investment in sustainability practice, while our training motivates your team to deliver tangible sustainability objectives.
Our flexible associates model provides exceptional specialist knowledge and skills when you need it, as you need it. We are a hands-on, practical part of your team, supporting the ongoing growth and development of your agency through effective sustainability practice.

I would like to thank you for the extraordinary support you have provided to Hearst UK. Your contributions empower us to elevate our ambitions each year. There is no doubt that 2025 will be marked by another year of outstanding achievements, thanks to your inspiring dedication.

Thierry Panhelleux,Head of Sustainability and Strategic Sourcing, Hearst Magazines

The service Syntiro gives us is super and I could not praise Sam and her team enough. Sam is exceptionally knowledgeable, strong and unbiased and provides the kind of specialist support that is very difficult to source in-house. I talk about her internally as ‘our guru.’ Sam’s passion, knowledge and enthusiasm are very important; she understands our culture and knows when to push and pull to keep us ahead of the game.

Kerry Celino,Group Operations Director, M&C Saatchi

We need someone corralling us and telling us how to approach it all. Sam does that. She gets the creativity, she gets us through ISOs, H&S and environment standards, she sources and provides H&S professionals; helps us on audits, risk assessments and on all policies. We are her biggest, biggest fans!

Su Millar,Building Services Director and Joe Nettleton, Head of Facilities

Sam has been invaluable to Stagestruck for helping us to understand the terrain we were moving in to, in aligning our systems and procedures to meet with the requirements, to execute the plan and ensure we maintain focus and continue to plan with regards to ISO 20121. We are very proud of our zero observations and non-conformities and Sam has been key in helping us achieve this.

Ben Waller,Operations Director, Stagestruck

We simply could not have done it without them. They continue to be our hand-holding ISO 14001 and ISO 20121 partner and I trust them completely to keep us at the very forefront of excellence in event sustainability.

Dale Parmenter,CEO, DRPG

Sam has worked with our Sustainability team towards achieving our certification to ISO 20121 and ISO 14001. Her professionalism and in-depth knowledge of the standards and certification process has helped the team no end and her calm and consultative approach makes her a pleasure to work with.

James Mark,ExCeL London

A fabulous job in accompanying First Protocol in the preparation and implementation of ISO 20121. Their passion about sustainability and events is obvious and their understanding of our business, together with a very focused and pragmatic approach of the requirements of the standard made all the difference.

Mélanie Delaplanche,First Protocol, Sustainability Manager

Woodhouse worked with Sam to achieve our ISO 20121 Certification on a tight timeline and was able to get cooperation from all our employees no matter their experience and tenure. I can recommend their practical no-nonsense approach to sustainability.

Tony Marsh,Managing Director, L H Woodhouse & Co Ltd

Sam is genuinely person-centred whilst also being able to engage with high-level material. This is a rare combination of talents. She has an astounding work ethic and is also a very creative individual who is able to think outside the box in terms of offering services and solutions.

Jon Stewart,Course Leader, BIMM