Syntiro Associates Expertise
Samantha Wilson PIEMA
Founder and Managing Director
JT@aniseedphoto
With an academic background in environmental and sustainability management, health, safety and wellbeing, social psychology and inter-personal communications, Sam founded Syntiro Associates in 2009.
Sam has a 100% proven track record in taking clients through to successful ISO 20121, ISO 14001, ISO 9001 and ISO 45001 certification through the use of an Integrated Management System (IMS).
In a pioneering 16 year track record in developing sustainability in the creative and events sectors, Sam has worked with RPM, Brands at Work and George P. Johnson to enable them to meet event sustainability requirements; project managed the installation of an ISO 20121 management system across key competition venues for the London Olympic and Paralympic Games; worked with DRPG to be the first event agency worldwide to achieve ISO 20121 and 14001 certification; took Stagestruck through to successful ISO 9001, ISO 45001, ISO 20121 and ISO 14001 certification, supported the executive team at ExCel to gain ISO 20121 and ISO 14001 certification; and helped AEG Presents to win the multi-million Hyde Park tender. Sam has also worked with M&C Saatchi and Havas to achieve ISO 14001 and ISO 45001 certification and supported Havas London to prepare for and achieve B Corp Certification.
In 2024 Sam was made an EVCOM Fellow. The EVCOM Fellowship Awards recognise and reward outstanding contributions to the communication industry, with fellows including Naga Munchetty, Hugh Bonneville, John Simpson CBE, Baroness Martha Lane Fox, Lord Attenborough CBE, Bob Geldof KBE, Sir Trevor MacDonald, Dame Anita Roddick, Lord Michael Grade and Baroness Tanni Grey-Thompson.
Sam is a pioneer in Sustainability education, having been university module leader in ISO 20121 at the University of Sussex and developed a 26-week module in sustainability used by a number of universities to engage students in sustainability management. Sam has chaired the Impartiality Committee for an international certification body, presented the China CSR Awards in Beijing and has been a mentor and supporter of the EVCOM Clarion Awards over a number of years. She is the author of numerous industry articles relating to sustainability and environmental management.
Sam oversees the quality of delivery of all Syntiro Associates projects, conducts initial agency audits, shapes Syntiro recommendations on sustainability strategy, leads and facilitates workshops, and develops and delivers specific elements of work, including training.
Associates
Divya Morjaria LLB (Hons), BVC
Lead Information Security and Business Continuity Consultant
Divya has worked as part of the Syntiro team for four years and has received outstanding feedback from all clients. She is a versatile and flexible individual, possessing strong transferable skills with the drive to be challenged and the resulting aim to succeed.
Experienced with ISO 22301, ISO 27001 and ISO 9001 implementation and auditing, Divya is currently studying the new ISO 42001 in AI Management, Highly developed skills in researching and implementing new systems within various sectors ranging from creative to healthcare to travel industries.
Peter Chung BA (Hons), MSc, PgDip
Consultant, Tutor and Lead Auditor
Peter is a highly experienced Consultant and approved Lead Auditor in ISO 9001 (Quality), ISO 14001 (Environmental) and ISO 45001 (Occupational Health and Safety) Management Systems and has supported clients worldwide and holds an MSC in Environmental Management.
As one of the first members of the Institute of Environmental Management and Assessment (IEMA) Peter has a long history of Training Development and Delivery including training accredited with the Chartered Institute of Environmental Health (CIEH) and IEMA.
We are delighted to have Peter on board to support our clients; most notably in preparing them for certification and third party audits and in the development of multidisciplined Integrated Management Systems (IMS).
Clients often commend Peter’s friendly, clear and concise approach along with his thoroughness and attention to detail. Peter was an early advocate of sustainable development, is a follower of EFL Football and has participated in a number of half-marathons for charities such as The MS Trust and CAFOD.
Richard Packer MSc, PIEMA, PTLLS, DipNCRQ
Senior Project Consultant
My work combines two of my greatest passions; ensuring that the environment around us is a clean and healthy space; and working with companies to operate efficiently, improve performance, and become industry leaders within their sectors and the communities in which they operate.
I enjoy working with organisations in different sectors and being presented with fresh challenges every day. My breadth of experience helps me to transfer knowledge between different companies as well as developing new solutions.
I have a MSc in Environmental Science, a distinction-level Health and Safety Diploma, and a general teaching qualification. I have also attended courses covering a range of areas from quality management, energy surveys to environmental auditing and health and safety auditing.
Abigael Brain BA (Hons)
Sustainability Consultant
Abigael Brain graduated with a First-Class Honours degree in event management from the University of Sussex. She undertook a 26-week third year module in ISO 20121 taught by Sam Wilson and was awarded a first in this module alongside writing a dissertation focussing on CSR (Corporate Social Responsibility) which was also awarded a first. She has five years of experience in project management, predominantly within the charity sector and music industry, as well as running events independently.
Abigael specialises in developing event sustainability solutions and excels in ensuring these are easy to use and deliver tangible outcomes for clients. She also assists in the creation of SEMS (Sustainable Event Management System) documentation and supports project administration working for clients such as AEG Presents, Marble and RPM.
Dr Dominic Tantram MCIEEM, CEnv, FICRS BSc (Hons), PDg, PhD.
Sustainability Strategy Consultant
Dominic is a Chartered Environmentalist and Fellow of the Institute of Corporate Responsibility and Sustainability (ICRS) with over 25 years of experience in consultancy.
Dominic’s is passionate and driven towards sustainable change, helping ambitious companies understand the sustainability landscape, to think differently and act on the things that can make a real difference. Dominic has a wealth of experience supporting international companies, global NGOs, universities and government departments to help drive sustainable change.
“In hindsight, my sustainability journey began aged 14 I saw my local ancient woodland destroyed to grow a tree crop. While hugely upsetting at the time, this taught me how narrow goals and a narrow view of value can lead to bad judgments.”
Claire-Louise Chapman
Social Value Consultant
Claire Louise is a social sustainability professional, specialising in Social Value, the methodology the UK government is using to embed sustainability principles into contract delivery. She works with clients to design, implement, report and evaluate social value delivery, from multibillion central gov frameworks to smaller contracts.
She is a passionate advocate for social equity, particularly in the areas of gender and social mobility. She enjoys supporting clients to win work with high scoring, impactful and deliverable social value action plans.
Claire Louise is a Fellow of the Institute of Corporate Responsibility and Sustainability, and a Social Impact Practitioner with Social Value International.
Lorna Lenihan Cert IOSH MIIRSM RSP
Lead Health and Safety Consultant
Lorna is a highly regarded health and safety consultant with over 15 years’ experience, known for her practical, people-focused approach. She specialises in helping office-based teams and facilities professionals make sense of legislation through clear, accessible guidance and tailored support. Her mission is to empower office and facilities managers who may feel unsure or overwhelmed by health and safety, giving them the tools and confidence to manage it effectively in their roles.
At Syntiro, Lorna leads on developing pragmatic policies and delivering fire risk assessments (Tier 1 only), workplace risk assessments, audits, and gap analysis. She also delivers engaging training sessions, including Fire Marshal and Office Manager H&S awareness, as well as bespoke workshops tailored to client needs. Lorna is currently developing a range of specialist training sessions for office management professionals, with plans to seek accreditation.
Craig Dun MSc
Lead Carbon and Energy Consultant
Craig is an experienced climate change, sustainability, and data consultant with over a decade of experience. Craig is an expert in carbon accounting and is experienced with the UK Streamlined Energy & Carbon Reporting (SECR), Carbon Disclosure Project (CDP) and the Task Force on Climate Related Financial Disclosures (TCFD) reporting standards, as well as the ISO14064 framework.
In the climate and sustainability sector the goal is reduce impact and improve efficiency. For Craig, that all starts with data management, and good governance. “You can’t reduce what you can’t measure and you can’t reduce what you can’t control.” Craig works to ensure that clients feel knowledgeable and empowered and with the tools to measure and manage their energy data and carbon emissions. Craig is passionate about driving change and behaviour patterns within a company that brings about a positive and measurable, real-world change. Craig is renowned for his honesty and empathy to and presents information in a digestible way.
Fiona Oxley
Specialist Consultant
Fiona Oxley is Syntiro’s specialist DSE (Display Screen Equipment) consultant. Fiona has over 20 years of experience in the DSE field undertaking assessments and the analysis of DSE related data in order to enhance employee wellbeing, increase work productivity, comply with regulations and reduce the risk of musculoskeletal injury, potential claims and lost work time.
Originally trained through Capita Symonds, Fiona has been working for Syntiro since 2014. Fiona uses her considerable experiences and skills to carry out the assessments of those with specific diagnosed conditions, to train internal assessors and oversee the DSE assessment process, in an efficient, informative and nurturing manner.
Andy Young BSc Hons, Tech IOSH, SIIRSM
H&S, Environment and Quality Consultant
Andy utilises his friendly and pragmatic approach combined with his experienced consultancy eye to fulfil the objectives of every project he has worked on. Whether you are after a risk assessment review or a top down, bottom up strategic assessment of an organisation with a view to bringing about cultural change, Andy brings many years of experience to the table which makes swift work of the project objectives.
His consultancy experience is balanced with many years as an ISO management systems Lead Auditor auditing to ISO 14001, 9001, 45001 and 20121 which adds immense value when seeking someone who knows what the certification landscape is doing and the requirements of the ISO standards.
He is passionate about helping clients realise their potential whilst keeping everyone safe and protecting the environment from harm. He is comfortable talking to staff at all levels of an organisation and always makes everyone feel empowered and capable of tackling issues as they arise.
I would like to thank you for the extraordinary support you have provided to Hearst UK. Your contributions empower us to elevate our ambitions each year. There is no doubt that 2025 will be marked by another year of outstanding achievements, thanks to your inspiring dedication.
Thierry Panhelleux,Head of Sustainability and Strategic Sourcing, Hearst Magazines
The service Syntiro gives us is super and I could not praise Sam and her team enough. Sam is exceptionally knowledgeable, strong and unbiased and provides the kind of specialist support that is very difficult to source in-house. I talk about her internally as ‘our guru.’ Sam’s passion, knowledge and enthusiasm are very important; she understands our culture and knows when to push and pull to keep us ahead of the game.
Kerry Celino,Group Operations Director, M&C Saatchi
We need someone corralling us and telling us how to approach it all. Sam does that. She gets the creativity, she gets us through ISOs, H&S and environment standards, she sources and provides H&S professionals; helps us on audits, risk assessments and on all policies. We are her biggest, biggest fans!
Su Millar,Building Services Director and Joe Nettleton, Head of Facilities
Sam has been invaluable to Stagestruck for helping us to understand the terrain we were moving in to, in aligning our systems and procedures to meet with the requirements, to execute the plan and ensure we maintain focus and continue to plan with regards to ISO 20121. We are very proud of our zero observations and non-conformities and Sam has been key in helping us achieve this.
Ben Waller,Operations Director, Stagestruck
We simply could not have done it without them. They continue to be our hand-holding ISO 14001 and ISO 20121 partner and I trust them completely to keep us at the very forefront of excellence in event sustainability.
Dale Parmenter,CEO, DRPG
Sam has worked with our Sustainability team towards achieving our certification to ISO 20121 and ISO 14001. Her professionalism and in-depth knowledge of the standards and certification process has helped the team no end and her calm and consultative approach makes her a pleasure to work with.
James Mark,ExCeL London
A fabulous job in accompanying First Protocol in the preparation and implementation of ISO 20121. Their passion about sustainability and events is obvious and their understanding of our business, together with a very focused and pragmatic approach of the requirements of the standard made all the difference.
Mélanie Delaplanche,First Protocol, Sustainability Manager
Woodhouse worked with Sam to achieve our ISO 20121 Certification on a tight timeline and was able to get cooperation from all our employees no matter their experience and tenure. I can recommend their practical no-nonsense approach to sustainability.
Tony Marsh,Managing Director, L H Woodhouse & Co Ltd
Sam is genuinely person-centred whilst also being able to engage with high-level material. This is a rare combination of talents. She has an astounding work ethic and is also a very creative individual who is able to think outside the box in terms of offering services and solutions.
Jon Stewart,Course Leader, BIMM
Syntiro Associates
hello@syntiroassociates.com
0203 589 8047
Syntiro Associates
hello@syntiroassociates.com
0203 589 8047